Program
9:00 - 9:30
Introduction
- Let's get to know each other!
- Customer Data Platform and Marketing Automation software Landscape
9:30 - 11:00
Customer Data Platform - Creating and managing a 360° user profile
- how to track website behavior
- anonymous traffic conversion and identification
- customer hyper segmentation
- transactions and eCommerce RFM analysis
- AI-driven purchase, churn and CLV predictions
- database analysis - important customer data
11:00 - 11:15
Coffee break
11:15 - 12:45
Delivering a no-code personalized CX on the website
- real-time product recommendations
- increasing the product attractiveness with social proof widgets
- convert website visitors and present dedicated offers thanks to custom data layers and popups
- delivering better consultancy using live chat with customer intelligence
- automation of the display of popups and live chat
12:30 - 13:30
Executing marketing campaigns and processes
- how to create a successful email marketing campaigns
- why web push notifications are an important addition to your campaigns
- mobile marketing - deliver your messages directly to your customers
- hyper-personalizing ad audiences
- the magic of social media remarketing
13:30 - 14:00
Lunch break
14:00 - 15:30
Campaigns and processes management
- Designing automation throughout the entire customer journey - workflows and automation rules
- Best practices in automation
- Organizing all processes in a single place - Command Center setup
- SALESmanago case studies creation - homework
9:30 - 10:45
Enabling AI-driven customer experience
- Recommending products based on other customers’ actions
- Turbocharging the search engine with voice commerce and visual search
- Prediction-based campaigns and processes
- Utilizing AI Marketing Insights
- Practical automation implementation - tips and tricks for an effective process
10:45 - 11:00
Coffee break
11:00 - 12:30
Marketing Automation platform practical exercises
- Implementing the most commonly used and effective automation processes
- Configuring a multi-channel campaigns using all SALESmanago functionalities
12:30 - 13:00
Technological trends and directions for further development of CDP and MA
- Current most popular trends and features used to respond to them
13:00 - 13:30
Lunch break
13:30 - 15:00
Case studies review and creating own Marketing Automation strategies
- participants’ business cases analysis - homework review
- a successful business campaign requirements - discussion
- best ideas practical implementation - system work