Program

Day One
Day Two
9:00 - 9:30
Introduction
  • Let's get to know each other!
  • Customer Data Platform and Marketing Automation software Landscape
9:30 - 11:00
Customer Data Platform - Creating and managing a 360° user profile
  • how to track website behavior
  • anonymous traffic conversion and identification
  • customer hyper segmentation
  • transactions and eCommerce RFM analysis
  • AI-driven purchase, churn and CLV predictions
  • database analysis - important customer data
11:00 - 11:15
Coffee break
11:15 - 12:45
Delivering a no-code personalized CX on the website
  • real-time product recommendations
  • increasing the product attractiveness with social proof widgets
  • convert website visitors and present dedicated offers thanks to custom data layers and popups
  • delivering better consultancy using live chat with customer intelligence
  • automation of the display of popups and live chat
12:30 - 13:30
Executing marketing campaigns and processes
  • how to create a successful email marketing campaigns
  • why web push notifications are an important addition to your campaigns
  • mobile marketing - deliver your messages directly to your customers
  • hyper-personalizing ad audiences
  • the magic of social media remarketing
13:30 - 14:00
Lunch break
14:00 - 15:30
Campaigns and processes management
  • Designing automation throughout the entire customer journey - workflows and automation rules
  • Best practices in automation
  • Organizing all processes in a single place - Command Center setup
  • SALESmanago case studies creation - homework
9:30 - 10:45
Enabling AI-driven customer experience
  • Recommending products based on other customers’ actions
  • Turbocharging the search engine with voice commerce and visual search
  • Prediction-based campaigns and processes
  • Utilizing AI Marketing Insights
  • Practical automation implementation - tips and tricks for an effective process
10:45 - 11:00
Coffee break
11:00 - 12:30
Marketing Automation platform practical exercises
  • Implementing the most commonly used and effective automation processes
  • Configuring a multi-channel campaigns using all SALESmanago functionalities
12:30 - 13:00
Technological trends and directions for further development of CDP and MA
  • Current most popular trends and features used to respond to them
  • How we are addressing new trends - roadmap 2021
13:00 - 13:30
Lunch break
13:30 - 15:00
Case studies review and creating own Marketing Automation strategies
  • participants’ business cases analysis - homework review
  • a successful business campaign requirements - discussion
  • best ideas practical implementation - system work

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