Program

Day One
Day Two
9.30 - 10.00
Introduction
  • Let's get to know each other!
  • SALESmanago's market share in the marketing automation market
10.00 - 12.00
Key marketing automation functionalities
  • Building a 360° customer view
  • How to convert anonymous traffic to potential customers using advanced website tracking
  • How to conduct a multidimensional segmentation of the customer database
  • Measurement of customer involvement using a scoring model
  • The right way to nurture and assign your leads
12.00 - 13.00
SALESmanago Platform
  • Overview of most important functionalities of the system
  • Overview of the CRM module, communication channels and automation capabilities
13.00 - 14.00
LUNCH
14.00 - 15.30
Useful implementation practices in Marketing Automation
  • Implementation for B2B, B2C industries and eCommerce
  • Personalisation mechanisms (recommendations based on product, customer and artificial intelligence characteristics)
  • Automated multi-channel communication strategy
15.30 - 16.30
Practical exercises in using the Marketing Automation platform
  • Implementation of the most popular and effective automation processes
  • Configuration of campaigns using multiple communication channels
9.00 - 10.30
Configuration of automation processes
  • Working in the system panel on specific business scenarios
  • Use of automation rules and workflow
10.30 - 11.30
SALESmanago implementations case studies
  • Presentation of real implementations and results of B2C, E-commerce and B2B customers
  • Case studies of the biggest clients of SALESmanago
11.30 - 13.00
Creating Marketing Automation implementation strategies
  • Analysis of the presented business history on examples of companies from various industries
  • Group creation of the implementation plan
  • Discussion
13.00 - 14.00
Lunch
14.00 - 15.00
Implementation of processes created by the participants
  • Discussing requirements for the campaign implementation
  • Implementation of the most interesting ideas in the system
  • Case studies work

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