If you're interested in participating in the certified training held in Prague, please fill in the form below. Next, we will confirm your registration and send additional information. The cost of the training is €199

Each training session has a capacity of 15 people.

Billing information

The organizers will provide unlimited coffee, tea, biscuits, water and juices. There will also be a 2-course meal during lunch break. Wifi network will be accessible for all participants during the entire training session.

After the training, each participant will be granted a SALESmanago Marketing Automation Professional Certificate as well as access to unpublished training materials.


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SALESmanago Marketing Automation Professional

  • 2-day training in Prague: 20-21.04.2017
  • 199 EUR admission fee
  • gain unique Marketing Automation knowledge
Training Program
Day One
Day Two
9.30 - 10.30
How to start working on a Marketing Automation system?
  • Technical system implementation
  • Matching platform tools and solutions to business needs
  • Setting up an implementation plan
10.30 - 11.30
How to keep and use CRM data
  • Content personalization
  • Campaigns targeting
  • Using contact data in automation processes
11.30 - 11.45
Coffee Break
11.45 - 13.00
How to increase efficiency of email marketing with marketing automation
  • Email marketing good practices
  • Choosing proper time for launching a campaign
  • Behavioral segmentation and message personalization
13.00 -13.45
Lunch Break
13.45 - 14.30
How to generate new contacts from your website
14.30 - 15.30
How to manage B2B sales processes
  • Marketing and sales leads qualification
  • Proper use of lead nurturing
  • Monitoring leads flow in sales funnels
15.30 - 15.45
Coffee Break
15.45 - 16.45
How to increase sales for e-commerce
  • Making use of the knowledge on interests and transactional behavior of a customer
  • Dynamic Product Recommendations
  • Omnichannel communication
9.00 - 10.30
Case studies
  • Case study analysis in groups
  • Creating marketing concepts for given cases
  • Group analysis of created concepts
  • Case study presentation by Tomáš Pelikán, business manager of MARCO BBN Czech Republic
10.30 - 10.50
Coffee Break
10.50 - 13.00
Practical use of SALESmanago platform
  • System configuration
  • Implementing chosen ideas from the morning session
  • Setting up sample automation rules
13.00 - 13.50
Lunch Break
13.50 - 15.00
Advanced SALESmanago settings
  • Web Push notifications configuration and implementation
  • Setting up and using Automatic Sales Chat
  • Advanced analytical dashboards settings
  • Automating communication with clients in Social Media
Aleksander Skałka
Aleksander Skałka

Marketing Automation Strategy Director. Jagiellonian University graduate. He is responsible for product development and servicing SALESmanago Projects as well as building knowledge on system’s functionalities. Has rich experience in implementing advanced automation and sales processes. After hours, a heavy metal singer.

Anastasia Chaykina
Anastasia Chaykina

Marketing Automation Specialist. Anastasia is responsible for the Educational&Training activities in the company. She started as a Project Manager in the international team and now successfully runs trainings on creation and execution marketing automation campaigns using SALESmanago marketing automation tools.

Why is it worthy ?

Marketing Automation has been the most dynamically growing markets among all systems that help in business. It’s worth is estimated to 1 billion dollars. In Poland, there are already more than 1000 companies using marketing automation systems, with over 90% of them served by SALESmanago Marketing Automation.

Personalization of communication is an absolute must in today’s competitive market. Information overload which we have to face online has made it more difficult to reach a potential client with your marketing message. Only by precisely identifying client’s needs you have a chance to draw his attention. Marketing Automation enables for assessment of needs of your current leads and automatic matching tools to each one of them.

Knowledge and skill to link latest marketing trends and tools is crucial for creating online marketing plans and strategies.

Skills you will gain during this training

  • Advanced SALESmanago Marketing Automation system knowledge
  • Knowledge on creating Lead Nurturing campaigns
  • Creating multichannel lead campaigns
  • Analysis and assessment of marketing channels efficiency
  • Creating personalized email message
  • Creating dynamic 1-1 campaign
  • Setting up and implementing processes that link marketing and sales activitie
  • Using Big Data for enhancing profit

Each participant will get SALESmanago Marketing Automation Specialist Certificate



Ramada Prague City Centre

Václavské náměstí 41