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08-09.12.2022 (2 days)

Become a Certified Customer Experience Professional

✔ Engage customers across different communication channels

✔ Use customer data to increase customer experience

✔ Build automation processes that will drive your revenue



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Until 30.11.2022 special offer
€ 249

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Why you should consider this opportunity?

Marketing Automation has been one of the fastest growing markets in recent years. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Still, only 51% (on average) of companies are currently using Marketing Automation.

79% of top-performing companies have been using marketing automation for three or more years.
(Venture Harbour, 2017)

With more than half of B2B companies (58%) plan to adopt the technology.
(Emailmonday, 2018)

Modern technology could automate 45% of the activities people are paid to perform
(Mckinsey, 2017)

Communication must be personalized in today’s competitive market. Only by knowing what your clients need can you communicate in a way that draws their attention. SALESmanago Marketing Automation helps you understand those needs and expectations, and provides the right tools to address them.

54% of marketers say increasing engagement rate is their top email marketing priority.
(Ascend2, 2016)

42% of marketers do not send targeted email messages; only 4% use layered targeting.
(MarketingProfs, 2016)

Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns.
(MailChimp, 2017)

Knowing how to react to the latest trends with suitable solutions is crucial for your strategy. Make your marketing team work at peak efficiency. Reduce expenses and time spent on preparing campaigns, and get more conversions on your website. Achieve all this with Marketing Automation!

Our program

Day 1
Day 2
program clock
9:00 - 9:30
Introduction
  • Let's get to know each other!
  • Customer Data Platform and Marketing Automation software Landscape
program clock
9:30 - 11:00
Customer Data Platform - Creating and managing a 360° user profile
  • how to track website behavior
  • anonymous traffic conversion and identification
  • customer hyper segmentation
  • transactions and eCommerce RFM analysis
  • AI-driven purchase, churn and CLV predictions
  • database analysis - important customer data
program clock
11:00 - 11:15
Coffee break
program clock
11:15 - 12:45
Delivering a no-code personalized CX on the website
  • real-time product recommendations
  • increasing the product attractiveness with social proof widgets
  • convert website visitors and present dedicated offers thanks to custom data layers and popups
  • delivering better consultancy using live chat with customer intelligence
  • automation of the display of popups and live chat
program clock
12:30 - 13:30
Executing marketing campaigns and processes
  • how to create a successful email marketing campaigns
  • why web push notifications are an important addition to your campaigns
  • mobile marketing - deliver your messages directly to your customers
  • hyper-personalizing ad audiences
  • the magic of social media remarketing
program clock
13:30 - 14:00
Lunch break
program clock
14:00 - 15:30
Campaigns and processes management
  • Designing automation throughout the entire customer journey - workflows and automation rules
  • Best practices in automation
  • Organizing all processes in a single place - Command Center setup
  • SALESmanago case studies creation - homework
program clock
9:30 - 10:45
Enabling AI-driven customer experience
  • Recommending products based on other customers’ actions
  • Turbocharging the search engine with voice commerce and visual search
  • Prediction-based campaigns and processes
  • Utilizing AI Marketing Insights
  • Practical automation implementation - tips and tricks for an effective process
program clock
10:45 - 11:00
Coffee break
program clock
11:00 - 12:30
Marketing Automation platform practical exercises
  • Implementing the most commonly used and effective automation processes
  • Configuring a multi-channel campaigns using all SALESmanago functionalities
program clock
12:30 - 13:00
Technological trends and directions for further development of CDP and MA
  • Current most popular trends and features used to respond to them
  • How we are addressing new trends - roadmap 2021
program clock
13:00 - 13:30
Lunch break
program clock
13:30 - 15:00
Case studies review and creating own Marketing Automation strategies
  • participants’ business cases analysis - homework review
  • a successful business campaign requirements - discussion
  • best ideas practical implementation - system work

Trainers

Michał Andruszków

Michał Andruszków

Strategic Marketing Automation Consultant, SALESmanago

He works directly with the biggest clients of SALESmanago from Poland and abroad in the process of creating and implementing marketing strategies adapted to various industries. He has successfully introduced marketing automation for Oponeo.pl, Gatta, Inpost, Lotelita and other companies. He is also involved in training in Marketing Automation - he has over a hundred trained specialists from countries such as: Poland, Germany, the Czech Republic, Croatia, Lithuania, the Netherlands, Switzerland, Sweden and the United Kingdom.

Patrycja Jabłońska

Patrycja Jabłońska

Strategic Marketing Automation Consultant, SALESmanago

Marketing Automation and Onboarding Specialist responsible for implementing marketing automation strategy for SALESmanago Customers from Western Europe. She believes omnichannel communication is the key.

About SALESmanago

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

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The company is based in Kraków, Poland and employs 350 highly experienced consultants, data scientists and engineers.

SALESmanago works internationally via an extensive network
of over 1000 reselling partners.

SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.