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7-8.02.2024 (2 days)

Become a Certified Customer Experience Professional

✔ Engage customers across different communication channels

✔ Use customer data to increase customer experience

✔ Build automation processes that will drive your revenue



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The registration is already closed!

Until 31.01.2024 special offer
€249

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Why you should consider this opportunity?

Marketing Automation has been one of the fastest growing markets in recent years. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Still, only 51% (on average) of companies are currently using Marketing Automation.

79% of top-performing companies have been using marketing automation for three or more years.
(Venture Harbour, 2017)

With more than half of B2B companies (58%) plan to adopt the technology.
(Emailmonday, 2018)

Modern technology could automate 45% of the activities people are paid to perform
(Mckinsey, 2017)

Communication must be personalized in today’s competitive market. Only by knowing what your clients need can you communicate in a way that draws their attention. SALESmanago Marketing Automation helps you understand those needs and expectations, and provides the right tools to address them.

54% of marketers say increasing engagement rate is their top email marketing priority.
(Ascend2, 2016)

42% of marketers do not send targeted email messages; only 4% use layered targeting.
(MarketingProfs, 2016)

Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns.
(MailChimp, 2017)

Knowing how to react to the latest trends with suitable solutions is crucial for your strategy. Make your marketing team work at peak efficiency. Reduce expenses and time spent on preparing campaigns, and get more conversions on your website. Achieve all this with Marketing Automation!

Our program

Day 1
Day 2
program clock
9:00 - 9:30
Introduction
  • Let's get to know each other!
  • Customer Data Platform and Marketing Automation software Landscape
program clock
9:30 - 10:15
Customer Data Platform - Creating and managing a 360° user profile
  • Tracking anonymous traffic and identifying contacts on the website
  • How to set up the hyper-dimensional segmentation of the customer database
  • Proper lead nurturing and allocation practices
  • Measuring customer engagement through the implementation of a scoring model
program clock
10:15 - 11:00
Email marketing
  • Email infrastructure, deliverability and reputation management
  • Designing templates & personalization capabilities (AI features in the Email Design Studio)
  • Newsletter campaign planning
  • Analytics
  • Improving the database hygiene
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11:00 - 11:15
Coffee break
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11:15 - 13:30
SALESmanago platform and recent functionalities
  • Discussing the CRM module, communication channels, and automation possibilities
  • Discussing the latest functionalities and their use: Personal Shopping Inbox
  • Customer Preference Center, Loyalty Program
program clock
13:30 - 14:00
Lunch break
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14:00 - 15:30
Executing marketing campaigns and processes
  • How to create a successful email marketing campaigns
  • Why web push notifications are an important addition to your campaigns
  • Mobile marketing - deliver your messages directly to your customers
  • Hyper-personalizing ad audiences
  • The magic of social media remarketing
program clock
9:00 - 9:45
Enabling AI-driven customer experience
  • Recommending products based on other customers’ actions
  • Turbocharging the search engine with voice commerce and visual search
  • Prediction-based campaigns and processes
  • Utilizing AI Marketing Insights
  • Practical automation implementation - tips and tricks for an effective process
program clock
9:45 - 10:45
Campaigns and processes management
  • Designing automation throughout the entire customer journey - workflows and automation rules
  • Best practices in automation
  • Organizing all processes in a single place - Command Center setup
  • SALESmanago case studies creation - homework
program clock
10:45 - 11:00
Coffee break
program clock
11:00 - 13:00
Marketing Automation platform practical exercises
  • Implementing the most commonly used and effective automation processes
  • Configuring a multi-channel campaigns using all SALESmanago functionalities
program clock
13:00 - 13:30
Lunch break
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13:30 - 15:00
Case studies review and creating own Marketing Automation strategies
  • participants’ business cases analysis - homework review
  • a successful business campaign requirements - discussion
  • best ideas practical implementation - system work

Trainers

Małgorzata Gancarczyk

Małgorzata Gancarczyk

Possesses over five years of expertise in marketing automation and currently leads the success strategies for top SALESmanago clients. Her path has been driven by a passion for innovation, leveraging cutting-edge technologies to optimize marketing efforts and boost ROI. Happy to share practical insights and best practices to help you harness the power of marketing automation and stay ahead in the ever-evolving digital landscape

Tatiana Serbina

Tatiana Serbina

Professional Project Manager, currently supporting the world’s biggest brands. She is characterized by efficiency and conscientious hard work tailored at achieving the benefits desired by her clients. She successfully tackles every challenge with her vast knowledge, experience and thoughtful approach.

About SALESmanago

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

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The company is based in Kraków, Poland and employs 350 highly experienced consultants, data scientists and engineers.

SALESmanago works internationally via an extensive network
of over 1000 reselling partners.

SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.